At The Net we don’t just care for clients, we walk in restorative relationships. Beyond providing support, our job is to ascribe value and worth to every person we serve in order to see them walk in freedom and joy.

 I. POSITION

Role: Communications Director

Hours: 40 Hours / Full-Time

  • Location: Fort Worth, TX (in person position)

JOB DESCRIPTION 

Vision of Role

The Communications Director is responsible for communicating the mission of The Net through the mediums of print, email, social media, and website. This individual will design a comprehensive storytelling strategy, then carefully source and curate images, graphics, and written copy that represent the organization’s brand story and message. Finally, this individual will oversee the implementation of their master communication strategy and analyze performance on various communication channels.

MAJOR AREAS OF RESPONSIBILITY

  1. Design a comprehensive storytelling strategy to communicate the mission of the organization for the purposes of brand awareness, volunteer engagement, and fundraising. 

  2. Facilitate the productions of high-quality creative content that abides by brand strategy, guidelines, and company vision and values. 

  3. Execute master communications plan through the channels of print, email, social media, and website. 

  4. Serve as a liaison between the executive team, development team, independent contractors, and vendors to complete projects.

Design a comprehensive storytelling strategy to communicate the mission of the organization for the purposes of brand awareness, volunteer engagement, and fundraising. 

  • Build a thoughtful Communications plan for the purpose of: sharing the mission, promoting events, and driving giving

  • Create a calendar that incorporates all aspects of social media, timely email marketing, and printed materials deadlines

  • Ideate and strategize campaigns for big events or high impact giving seasons such as Anti-Trafficking Summit, Annual Report, North Texas Giving Day, annual fundraising event, End of Year Giving, etc.

  • Provide insight and suggestions at Development meetings based on trends in communications or past successes and lessons learned

  • Drive the strategy and voice of The Net’s social media presence

Facilitate the productions of high-quality creative content that abides by brand strategy, guidelines, and company vision and values. Curate visual and written content that represent the organization’s brand story and messaging. 

  • Content Collection

    • Capture, store and organize photo and video content for The Net 

    • Plan and execute lifestyle or studio photoshoots as needed to update content 

      • Coordinate schedules across members of the team, photographers, and studio rentals

      • Approach content collection in a trauma-informed manner when appropriate

      • Communicate and set expectations with photographers

      • Create a detailed schedule and shot list for maximum efficiency  

    • Assign photo content collection to members of the team when necessary and equip them with detailed instructions for executing 

    • Utilize Dropbox and Later to store and organize photo and video content for The Net 

  • Graphic Design

    • Design flyers, handouts, powerpoints, PDFs

    • Design social media and email marketing graphics 

    • Create cohesive branding plans for big projects (EOY Report, Survivor Leader Luncheon, etc)

    • Includes campaigns (print, web, social media, etc.), events, collateral, merchandise, online presence, resources, training tools, fundraising tools, etc

  • Written Copy

    • Maintain the brand identity of The Net through a variety of short and long-form copy including social media captions, email marketing content, website content, and more. 

    • Assign and facilitate collection of written content from full-time staff

    • Utilize Google sheets to store and organize written content for The Net and The Worthy Co.

Execute master communications plan through the channels of print, email, social media, and website. 

  • Master the software and programs The Net utilizes for marketing efforts (CRM, email marketing, social media management, etc.) and research and recommend new options when existing software falls short.

  • Oversee important timelines and seek approval or insight from the Development team on campaigns, printed materials, or other promotion when applicable  

  • Communicate with key team members to collect any necessary inputs

  • Manage Independent Contractor scheduling and logistics

  • Help develop and refine the content capturing, calendar creation, scheduling, posting, and community management process for The Net brands

  • Take ownership of ordering/reordering printed materials such as invitations, mailers, brochures, and info cards. 

  • Write and send Net emails

    • Design necessary graphics

    • Utilize content collection from staff to tell high impact donor-centric stories

    • Update automated email sequences when necessary

    • Respond to any follow-up emails from email marketing campaigns

    • Note how email campaigns perform and use that information to tweak future campaigns 

  • Write and schedule Instagram and Facebook main posts and stories

    • Manage requests from members of the team for promotion of certain events 

    • Manage direct messages and comments on posts and respond to inquiries in a timely manner 

EDUCATION & EXPERIENCE 

  • Minimum of 1-2 years in non-profit fundraising and development (preferred)

  • Proven track record of securing major gifts, successfully managing campaigns, engaging a community of motivated supporters, and achieving fundraising goals/objectives 

  • Grant writing experience preferred 

  • Experience working within donor databases/CRM software preferred

  • Excellent computer skills including Google Documents, etc. The Net operates on Apple laptops.

CORE VALUES

  • Adhere to The Net’s Mission & Core Values 

  • Mature Christian faith 

  • Professional 

  • Humble and resilient 

  • Pursues excellence 

  • Culturally aware and appreciative of differences 

  • Strong work ethic 

  • Innovative problem solver 

  • Ability to build trust and strong partnerships with others 

  • Courageous in pursuing opportunities and challenges 

  • Tenacious in achieving goals

  • Relationally driven and loves people

  • Self-starter and goal-oriented 

  • Ability to balance multiple priorities in a complex environment

  • Demonstrate a keen sense of curiosity for donors. Ask good questions, seeking to understand their reasons for giving and what they support and inspiring them to become advocates to their network.

REQUIRED KNOWLEDGE, SKILLS AND ABILITIES

  • Demonstrate servant leadership and exemplifies a collaborative, decisive, motivating and engaging communication style 

  • Excellent and creative written, interpersonal and verbal communication skills. Ability to articulate organizational mission, values and stories.

  • Proficiency with Canva 

    • Ability to create graphics, flyers, and story templates

  • Experience managing a social media account / calendar

  • Experience with using a social media calendar platform (ex: Later, Plann)

  • Intermediate knowledge of and experience in photography and using a digital camera or iPhone

  • Hard-working, energetic, and eager to learn

  • Strong individual problem solving skills 

  • Ability to work independently and to be a self-starter

  • Attention to detail 

    • Avoid typos or grammatical errors in all copy including print materials, Instagram captions, and email marketing

    • Ensure all links in mass emails are functioning properly 

    • Make sure the website stays up to date with accurate information 

  • Organized

    • Create or use existing systems to stay on top of many moving parts and requests from team members 

  • Creative 

    • Consider the varied and changing needs of the organization to create relevant and impactful content that can be shared across multiple channels 

    • Look for new ways to share and communicate the mission of The Net through storytelling and donor-centric language 

    • Constantly learning and paying attention to trends and incorporating those into the brand’s content 

    • Eye for design

  • Time management 

    • Balance a variety of projects and tasks with varying levels of timeliness and importance 

    • Prioritize tasks according to key timelines and team priorities 

  • Proactive, not reactive 

    • Maintain a forward-thinking mindset that anticipates needs and projects before they become urgent 

  • Active listener

    • Stay alert around members of the team and clients to maintain a pulse on what is going on in the organization, what needs to be shared, and what the most important information is for donors to know 

COMPENSATION

  • $65,000 - $80,000 commensurate with experience

BENEFITS 

Benefits To This Position

  • Medical, life, and longterm disability benefits for full time employees

  • Trainings, conferences, and professional development opportunities provided by The Net

  • Flexible schedule

  • Some remote work allowed

  • Eligible for 12 weeks of maternity leave

  • Paid Sick Leave

  • Generous PTO

    • All national holidays are off days

  • Counseling benefits

NEXT STEPS

  • Please review the job description to ensure you qualify for the role, and if not, please explain further in your cover letter

  • Please send a cover letter and resume to Melissa@thenetfw.com and cc serve@thenetfw.com. Subject line must include: “Communications Director”

  • Please also take the Culture Index test and email us when you have completed it

    *Please be prepared to provide 2 professional references and 1 spiritual reference. Should include name, relationship, length of relationship, and contact information. Please note, we will not contact these individuals until after an interview!